SEO

What are the steps for a perfect #seostrategy? You need a comprehensive understanding of the industry and how customers search. Discover the words your audience uses when they are searching for your p...

In March 2022 I interviewed 15 in-house SEOs with the goal of how they work and get things done with development teams to get a better understanding of the audience for my SEO Product Ownership course...

I see this question a lot. Here’s the data that I have on it. TL;DR: For SEO? Subfolder over subdomain. Always. Here’s more context: Hopefully this is helpful. When Monster.co.uk moved their blog from a subdomain to their root domain, G...

Last year I led a team that scaled a company’s site traffic from 150k to 1.5+ million organic sessions per year. Here are six lessons I learned about building a top performing content marketing engine...

When you have a question, a problem, a need, where do you go first? My mom used to direct me toward the giant, red dictionary I could barely lift on my own. Today, most of us rely on an easier resourc...