SEO

Chicago, 2004. The food delivery service, Grubhub, launched. By 2007 they were established and had raised $1.1 million. The next challenge was to expand to New York. A big part of this expansion plan was SEO. Every day, thousands of Amer...

Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research. We are not pigeonholing ourselves by focusing on single keyw...

While Google faces lawmakers with antitrust cases, it continues making billions from search result ads. Big players invest heavily in professional SEO but small businesses, nonprofits, and educational institutions struggle to get the org...

The time has come. Google is now prominently displaying the ‘Visual Stories’ unit (that features Web Stories) on mobile in the US. This is after an intense period of testing that begun late last year. Visual Stories have the ability to t...

On Twitter, Google’s John Mueller made a positive comment about what he referred to as digital PR and said it’s a shame it gets lumped in with spammy link building. His tweet kicked off a whole thread which is certainly worth reading, bu...