SEO

X & LinkedIn have been firing lately. Impressions are falling, clicks are flat, and rankings are jumping all over the place. Two websites in my Search Console shocked me the most. At first, I suspecte...

Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic quer...

Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer ...

With the rise of large language models (LLMs) and AI chatbots, there have been a lot of claims about how these platforms accelerate the customer journey and essentially replace traditional search engi...

When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you ne...