SEO

Search engine optimization (SEO) is an effective way to attract consumers to your online platforms — if you use it right. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. However, it’s worth the ef...

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode, John, Gary, and Martin take a little more than...

Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither. Backlinks are still one of the most i...

Google’s John Mueller addressed the question of how Google handles product descriptions that are the same for different merchandise, resulting in duplicate content. Mueller downplayed anything negative happening from the duplicate conten...

There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc.. Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting ...