SEO

After doing SEO for nine years, I’ve come to the conclusion that topical authority is the most important thing in SEO. I started to discover this back in 2019, when I was running the blog at Webflow (...

Great content starts with a great question. Whether you’re trying to rank on the first page of Google, appear in AI-generated results, or drive more organic traffic, everything hinges on one thing: us...

Google has understood concepts, relationships, and the meaning behind content through entity recognition for years now. But it’s only suddenly become far more important to non-technical SEOs and conte...

I've been doing SEO for a decade. Most notably, I led SEO at Webflow (a $4.2B company) and then built my blog to +100K visitors/month from SEO all by myself. I've also worked with dozens of software c...

The average SEO strategy begins and ends with keyword research, with keyword volume as the deciding factor in what topics will be written about. It’s an outdated approach that fails to resonate with u...