SEO
Browse through hundreds of guides, resources, and articles related to SEO (search engine optimization).
How to 2x your organic CTR (real SEO breakdown)
SEO Power Plays
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I recently took a uSERP client from 167,000 organic clicks in 6 months to 1,000,000+ the following 6 months. That resulted in... 1000s of users acquired each month, 498% increase in traffic, 2x CTR in...
SaaS keyword research: Choosing keywords that drive leads
Grow and Convert
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In our experience, the main point of SaaS keyword research for SaaS businesses should be finding keywords that actually drive conversions (namely trial signups, demo requests, or contact us form fills...
11 SEO trends for better quality traffic in 2024
Flying Cat Marketing
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If you open a novelty store in a busy location, but nobody comes inside to buy anything, then you aren’t going to be able to keep that shop going. It’s not that you’re selling something nobody will bu...
Scroll depth: Why it matters, how to improve it & tools to use
Positional
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As marketers, we’re used to tracking metrics like bounce rate, time on page, and engagement rate. But a not-as-well-known metric, scroll depth, has become one of my favorites to track. Scroll depth is...
Aligning your SEO strategy with client business goals
Moz
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In SEO agencies, we get too caught up in the SEO and forget that there's a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whitebo...