SEO

AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned...

For this week's #SPQuiz, we asked our followers on X/Twitter and LinkedIn what they thought the impact on click-through rates was when a healthcare industry customer tested moving clinic locations to ...

GEO? AEO? LLMO? LLM SEO? Both you and I know everyone is talking about it. Just go on LinkedIn or X (Twitter), and you’ll see every SEO and their dog talking about how “traditional SEO is dead.” Or th...

Most SEOs share growth metrics like traffic, impressions, and maybe the number of leads generated in their reporting. While this provides an overview of SEO’s current growth status, clients only care ...

For the last year, the most frequent question I have received from prospective clients has been how they can do SEO for LLMs. If you Google this term (“LLM SEO”), you will find multiple agencies and s...