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How the TikTok algorithm works: Everything you need to know

Search Engine Land
|
Social media
Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, yo...

TikTok shares key tips for marketers in its 2023 ‘What’s Next’ report

Social Media Today
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Social media
Over the last two years, fewer platforms have had more cultural influence than TikTok. The short-form video app has sparked all new shifts in the interactive landscape, and has changed the way that pe...

Does posting memes on social help to increase traffic to your website? [Study]

Social Media Today
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Social media
Does posting memes help to increase traffic to your website? This is a key question, which really relates to all kinds of engaging social media posts – because while these types of trending updates ve...

The future of social marketing in 2023

Hootsuite
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Social media
As marketing budgets continue to recover from the pandemic, social media spend is on its way up. Marketers are feeling more confident not just in the return on investment (ROI) of social media, but al...

32 predictions for social media marketing in 2023

Social Media Today
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Social media
We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now ...
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