Social media

Employee advocacy is one of the most effective mechanisms to unlock early momentum in a B2B startup. Your colleagues will be connected to at least 10x the number of contacts as your brand – and resear...

Your first 1,000 followers on Twitter are the hardest. So I asked 20 people how they did it. Here’s what they said: "Make it about people, not numbers. People will introduce you to their friends if yo...

I spent 24 hours tweeting AI generated content. This is a short write up of what I did and what I think about using AI content to build a personal brand on Twitter. I don’t think there’s anything grou...

Have you considered the potential of Reddit for your digital marketing efforts? The platform currently serves over 52 million daily active users, and with highly engaged communities in all manner of n...

A general truth on internet platforms is that smaller audience sizes have higher engagement rates. In other words, someone with 1,000,000 followers might average 1% engagement (likes + comments) on th...