Social media
Why brands need to launch a social show
Marketing Examined
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Want to build a loyal audience in 2025? Social shows are the key—by creating repeatable, scalable, and familiar content, brands can turn casual viewers into engaged fans, just like TV shows did...
Planning a campaign? Let social in the room
Rachel Karten
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Rachel Karten talks to SheaMoisture's social lead about how their Silk Press Conference campaign generated over 3M views by letting social shape the creative from the start.
CMO of FIGS: “Social is where our brand breathes”
Link in Bio
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If you read this newsletter with any amount of regularity, you already know that I think the scrubs brand FIGS has a great social presence. Not because they post all the time or participate in every t...
How to create posts that move people
Link in Bio
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I sometimes wonder if we’ve over-indexed on what it looks like to be “social first”. Five years ago, it felt like a mandate: iPhone only, trends break through, attention at all costs. What have we los...
Brands want to post like humans. Where is their humanity now?
Link in Bio
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Over the past few years, consumers have watched brands try and act more human online. Large corporations comment on viral posts in the first person, saying things like “she’s so me” and “i just know w...