Social media

The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own “Clubhouse and Social Audio 2021” re...

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essen...

As it continues to grow its audience, riding on the back of the eCommerce boom, Pinterest has launched its first ever B2B ad campaign, which aims to better frame its expanding use case and highlight opportunities for marketers. As you ca...

Our data shows that less-mature organizations use social for marketing only, while more mature organizations push social further. For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. ...

The 1st of October is officially making it into my 2020 highlights. It was on that Thursday that I decided to go live on YouTube for the first time. Overall, I’m happy with how I did and proud of myself for jumping miles outside my comf...