Social media

Snap Inc., the parent company of Snapchat, has released its latest earnings report, showing an increase in users and improved revenue outlook, as engagement with the app rises amid COVID-19. First off, on users - Snapchat added 11 millio...

Last week, I was scrolling through Facebook when I came across a 21 million follower profile. And the profile belonged to none other than… Skittles? Don’t get me wrong; I love to “Taste the Rainbow” just as much as the next person, but 2...

When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s clear...

To fully understand Twitter’s global Gen Z audience, we partnered with cultural agency Sparks & Honey to unpack the trends that shape the conversation among this burgeoning generation on the platform. Tens of thousands of Gen Z Tweets fr...

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees during a company-wid...