Social media

The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, ma...

Mr. Beast aka Jimmy Donaldson will become the first YouTuber to become a billionaire. In this Breakdown Colin and Samir interview Beast and get to the bottom of why he'll make so much money and what he plans to do with it. Mr Beast launc...

Snap Inc., the parent company of Snapchat, has released its latest earnings report, showing an increase in users and improved revenue outlook, as engagement with the app rises amid COVID-19. First off, on users - Snapchat added 11 millio...

Last week, I was scrolling through Facebook when I came across a 21 million follower profile. And the profile belonged to none other than… Skittles? Don’t get me wrong; I love to “Taste the Rainbow” just as much as the next person, but 2...

When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s clear...