Social media
Unpacking 10 cultural trends that impact Gen Z on Twitter
Twitter
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To fully understand Twitter’s global Gen Z audience, we partnered with cultural agency Sparks & Honey to unpack the trends that shape the conversation among this burgeoning generation on the platform. Tens of thousands of Gen Z Tweets fr...
Facebook shifts focus to short-form video after stock plunge
Search Engine Journal
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Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees during a company-wid...
What social media marketers actually think about Clubhouse
Hootsuite
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What a thrilling time it has been for Clubhouse, the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat fe...
Three ways brands can boost the impact of social media conversations
Ad Age
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We like to think of the conversations on Twitter as a litmus test, a barometer or even a live, real-time focus group on what people care about. You don’t have to take our word for it: According to new research conducted in partnership wi...
How freelancers can use LinkedIn's latest features to generate more leads
Social Media Today
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As the vaccine rollout continues, and more people look towards a post-COVID future, LinkedIn is seeing a rise in engagement, as professionals consider their next opportunity, and businesses seek expert help to guide their planning. Indee...