Social media

Three years ago, we ran a piece by Digital Content Next’s Jason Kint on what kinds of data collection and tracking consumers expect Facebook to do in order to improve their ad targeting. A majority said they expected Facebook to track th...

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands had to pivot to thrive in an ...

YouTube’s TikTok-inspired short-form video feed ‘Shorts’ was launched one year ago, marking a key shift in focus for the platform, which has since become an important growth element for the app. Shorts was actually launched last Septembe...

How do you learn about the most effective social media marketing techniques? Do you hear about them from friends and other business owners? Do you test out different approaches and see what works? Obviously, you read Social Media Today t...

There’s no shortage of people who want to talk on Clubhouse. From Women Watching Sports together to jazz piano rooms to people debating politics, we’re all about that back and forth conversation and banter. But we know not everyone in th...