Social media
Brand collaborations with TikTok content creators drive big results
TikTok For Business
|
Ad creative has always played an essential role in any marketing strategy’s effectiveness, but it’s even more important on TikTok. Our platform is uniquely designed to inspire creativity and joy, and our community interacts with content ...
Instagram adds affiliate and shop features for creators
TechCrunch
|
As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital creators, complete with 9:4...
It turns out no one wants to be tracked all across their iPhones by Facebook (or anyone else)
Nieman Lab
|
Three years ago, we ran a piece by Digital Content Next’s Jason Kint on what kinds of data collection and tracking consumers expect Facebook to do in order to improve their ad targeting. A majority said they expected Facebook to track th...
The best times to post on social media in 2021
Sprout Social
|
Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands had to pivot to thrive in an ...
YouTube outlines key areas of focus for shorts after the first year of the format
Social Media Today
|
YouTube’s TikTok-inspired short-form video feed ‘Shorts’ was launched one year ago, marking a key shift in focus for the platform, which has since become an important growth element for the app. Shorts was actually launched last Septembe...