Social media
Photos still matter on brand social
Link in Bio
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If Instagram’s best practices for a creator account are to use trending music, talk to the camera, post consistently, and tell a clear story—Emily Keegin has taken the opposite approach. That’s exactl...
LinkedIn Learnings: Advice for growing your audience from the Buffer team
Buffer
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It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these netwo...
Your ordinary is your audience’s extraordinary
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I love reality TV shows. And, in particular, I love reality TV shows about work. If Ice Road Truckers or Cake Boss or Million Dollar Listing is on, I am tuning in. They’ve got it all. Good drama (did ...
How to create LinkedIn posts that people actually care about
Beam Content
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Ah, LinkedIn: the social platform that launched a thousand B2B content creators. Plenty of founders and marketers understand the importance of LinkedIn as part of their marketing mix—but putting it in...
How Wimbledon gained 1M new followers in 14 days
Marketing Examined
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Chances are, you saw Wimbledon dominate social media in early July. In 14 days, they posted 1,043 pieces of content, with 376 videos on TikTok and 667 posts on Instagram. That's the equivalent of two ...