Social media

2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at leas...

Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, yo...

Over the last two years, fewer platforms have had more cultural influence than TikTok. The short-form video app has sparked all new shifts in the interactive landscape, and has changed the way that pe...

Does posting memes help to increase traffic to your website? This is a key question, which really relates to all kinds of engaging social media posts – because while these types of trending updates ve...

As marketing budgets continue to recover from the pandemic, social media spend is on its way up. Marketers are feeling more confident not just in the return on investment (ROI) of social media, but al...