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Why AI will lead to more “proof of reality” posts

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One of the most-liked photos on activewear brand SET Active’s Instagram in March was likely made using Midjourney. Despite the campaign being passed around marketing circles when it launched, I’m emba...

Your guide to building a social media portfolio

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Compiling a recap of my 12-year career in social media is a daunting task. My thumb hurts at the idea of how much scrolling back I’d need to do. It’s why I’ve put off making a portfolio for so long. T...

Influencer trends: Top performing content for conversions in 2025

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Influencer campaigns can achieve multiple goals – often all at once. But for many brands, the #1 influencer marketing objective is to generate sales. Getting it right means identifying the top-perform...

Instagram benchmarks for 2025

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As Instagram evolves and matures, its engagement patterns shift, revealing both opportunities and challenges for social media marketing. While the platform remains a powerhouse for brands and creators...

Threads drives 73.6% more engagement than X

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We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting ...
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