Paid Search Marketing Manager

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Full time
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$122,000 - $165,000

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Okta is seeking a skilled and experienced Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. In this role, you will be responsible for managing and optimizing our paid search campaigns while leveraging marketing technology to drive quality leads and pipeline for sales globally. Your expertise in paid search advertising, data analysis, and Martech integration will be instrumental in maximizing our digital marketing efforts and achieving our business goals.


  1. Develop and execute comprehensive paid search strategies across various platforms (e.g., Google Ads, Bing Ads) to drive targeted traffic, conversions, and revenue.
  2. Conduct keyword research, competitive analysis, and audience segmentation to identify optimal targeting opportunities for paid search campaigns.
  3. Create and optimize compelling ad copy to improve click-through rates (CTRs) and conversion rates.
  4. Continuously monitor campaign performance, analyze data, and provide actionable insights to improve key metrics such as click-through rate, conversion rate, cost per acquisition, and return on ad spend.
  5. Collaborate with Marketing Operations and the Digital Analytics team to ensure integration with all analytics and marketing tools including Marketo, Datorama and others.
  6. Stay up to date with industry trends, search engine algorithm updates, and emerging paid search marketing techniques to ensure our campaigns remain competitive and effective.
  7. Identify opportunities for process improvement, automation, and scalability in paid search marketing activities to increase efficiency and productivity.
  8. Conduct A/B tests and implement optimization strategies to improve campaign performance and user experience.
  9. Provide regular reports on campaign performance, including key metrics, insights, and recommendations to stakeholders.
  10. Stay informed about Martech advancements, evaluate new tools and technologies, and make recommendations for their implementation to enhance our paid search marketing efforts.


  1. BA or BS in Marketing, Business, Economics or a related field. Advanced degrees are a plus.
  2. 3-5 years of experience managing full journey of paid search campaigns, media planning and measurement
  3. Experience with prospecting, retargeting, audience segmentation and lead generation
  4. Proven experience as a Paid Search Marketing Manager, preferably in an agency or fast-paced digital marketing environment.
  5. In-depth knowledge of paid search advertising platforms, including Google Ads and Bing Ads, and a strong understanding of campaign setup, management, and optimization techniques.
  6. Proficiency in leveraging marketing technology tools, such as CRM systems (Salesforce), marketing automation platforms (Marketo, Eloqua), and analytics tools (Google Analytics, GTM or equivalent), to enhance paid search campaigns and track performance.
  7. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  8. Excellent understanding of keyword research, audience targeting, and campaign optimization strategies.
  9. Solid understanding of SEO principles and their integration with paid search marketing efforts.
  10. Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
  11. Exceptional attention to detail and a passion for delivering high-quality results.
  12. Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and present complex information in a clear and concise manner.
  13. B2B marketing experience a strong plus


Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:  

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:$122,000—$165,000 USD The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $135,000—$182,000 USD

What you can look forward to as an Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today!

Okta is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at

Posted on:
June 23, 2023

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Faith Storey, SaaS Marketer