When I was looking for my second job out of college, I specifically wanted to work at a data company. I saw that marketing was becoming much more quantitative, and I wanted to know more about what I d...

How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reacti...

Last week I asked people on social media to “submit your company landing page” and I’d rewrite it. Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business. Hopefully this gives you an insight into the...

People tend to rely on tactics and growth hacks when thinking about the path to growth. But in reality, you need a solid strategy. While many strategies target power and core users, it’s actually an a...

Steve Jobs not only represents a brand but actually a generation of users who follow in the footsteps of his creativity. The impact that Jobs has had on everyone’s lives can never be overestimated. Al...