While makers of great products are working hard to produce more social media posts, send out more emails and pour more budget into ads, GTM strategists who understand one simple but incredibly powerfu...

All the major creative reports dropped this month—Pinterest Predicts, Canva’s Design Trends (in its second year), Adobe’s Creative Trends Forecast, and Red Antler’s State of Brand—and they’re all sayi...

I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat the lies. Almost every AI I tested used the fake info—some eagerly, ...

A single word of advice, given to all startups, and to CEOs of large companies, and they in turn to their teams: “Focus!” But what does that mean, precisely? And anyway isn’t quantity sometimes in fac...

Why do many B2B brands struggle to get their message across? Why is their value lost in translation? Here’s one reason. Many executives confuse messaging with copywriting. But messaging isn’t just a...