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Thursday, June 30, 2022
Benefits of Google Analytics 4, how to measure content marketing ROI, TikTok under legal pressure again, and more.

23 key benefits of Google Analytics 4

Analytics Mania
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Analytics
When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post ...

The psychology of price relativity

Customer Camp
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Psychology
Imagine this… You’re looking to book a hotel for your next vacation. Excited for your first holiday in nearly three years, you narrow your choices down to two hotels. The first hotel offers two packag...

How to measure content marketing ROI [free calculator]

Siege Media
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Content marketing
According to Cision, the content marketing industry is expected to grow by more than $417 billion between 2021 and 2025. This means that literally billions of dollars are being deployed in content mar...

Driving startup growth by choosing the right marketing traction channel

oh, blimey
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Growth
Why is building the right marketing traction channel something that’s often overlooked? They get that growth is important but it usually comes way too late. It’ll usually look a little like this: A fo...

FCC commissioner calls for TikTok to be removed from US app stores

Social Media Today
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News
Could TikTok be in for another legal challenge in order to remain in operation in the US? It seems that the heat could be rising for the app once again, with FCC Commissioner Brendan Carr publishing a...
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