You’ve probably seen countless posts declaring “SEO is dead” thanks to AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Instead of joining the doom-and-gloom chorus, I decided to...

The word on every social director’s lips right now? YouTube. In my 12 years working in social media, I have never heard so many brands wonder if they should finally join YouTube. The platform has the ...

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conv...

Pinterest is going all-in on programmatic, and its newest hire is the tell. Chip Jessop, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform ...

This post is the third in an unintentional series on the levers founders reach for when trying to scale their company’s growth. This is beyond the day-to-day optimization a growth team might work on. ...