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Thursday, March 4, 2021
Why growth loops are the new marketing funnels, how to create a great customer experience strategy, marketing to Gen Z, and more.

A Simple, Sure-fire Way to Create Great Content – The 5 W’s & the H

Source:
WPMU DEV
|
Content marketing
If you are someone that needs to create content in order to connect with your audience, then you may find it difficult to produce quality material on a consistent basis. If that’s your situation, then using a well-worn writer’s technique...

How the biggest consumer apps got their first 1,000 users

Source:
Lenny's Newsletter
|
Growth
Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out...

Growth Loops are the New Funnels

Source:
Reforge
|
Growth
The AARRR funnel framework has been the dominant guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It...

7 ways to create a great customer experience strategy

Source:
SuperOffice
|
Psychology
The 2020 Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year - and once again, the same answer came out on top. Can you gu...

Designing for, Marketing to, and Partnering With Gen Z [Podcast]

Source:
a16z
|
General
Gen Z—those born between 1995 and 2010—now makes up 35 percent of the population and represent $143 billion dollars in spending power. This episode is all about how brands can better understand, collaborate with, and resonate with this h...
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