This is a simple but effective process for building knowledge through interviewing (potential) customers that I’ve employed multiple times in the past 16 years. This system led to rejecting some start...

You’re hunched over on the toilet, pants around your ankles, watching me on TikTok. Or maybe you’re curled up in your bed under the thick embrace of your warm blankets; maybe you’re crammed into a sub...

You’re working on a new ad campaign for your travel agency, but can’t decide whether to focus your ads on: 1) Top destinations and the experiences people can have there, or 2) The benefits and feature...

Video content is a powerful component of anyone’s content portfolio. Today, video content generates more shares than text and image content combined. Engaging video content can significantly boost bra...

Google is launching a global expansion of AI Mode, its feature that allows users to ask complex questions and follow-ups to dig deeper on a topic directly within Search, the company announced on Thurs...