In 2008, Kevin Kelly published a now-famous essay titled “1,000 True Fans.” His thesis: A creator doesn’t need millions of followers to make a living, just 1,000 true fans who will buy whatever they p...

Fia Townshend might be the most elusive woman in copywriting. It took me months to chase her down and steal 30 minutes of her time. Thankfully, she was worth the wait. Fia joined global branding agenc...

I vividly remember the day when I had to send my first email to 5000 strangers - accountants from the UK. Gloria Gaynor described it beautifully: At first, I was afraid; I was petrified. It was way wo...

B2B software buyers are over it. They’re skeptical, cynical, and jaded—and who could blame them? Websites selling false promises. Misleading and biased data reports. Flimsy and fluffy case studies. W...

You only need 3 email flows to grow a 6 figure newsletter on Substack: Free-to-Paid conversion flow, Paid Subscriber onboarding flow, Winback sequence for canceled subscribers. We’ve used these to hel...