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Friday, June 17, 2022
A guide to growth amid uncertainty, the psychology of numbers in pricing, major branding mistakes to avoid, and more.

Your guide to growth amid uncertainty

Kyle Poyar
|
Growth
In the old world of… just a few months ago… software companies had plentiful access to cheap capital and were seeing extremely strong demand for their products. The name of the game was to grow at (al...

$2,111 is better than $1,999

Ariyh
|
Psychology
When surveyed, 78.4% of managers thought it would be better to use a price of 1,999 Turkish Lira rather than 2,111 TL. Their reasoning was that 999 makes the product seem more discounted and affordabl...

11 major branding mistakes to avoid

Looka
|
Branding
Unprofessional looking logos, not responding to customers, following trends—we've got a list of 11 branding mistakes with tips on how to avoid them....

How Webflow’s product-led SEO strategy led to a $4B valuation

Foundation
|
SEO
Imagine you have to hire a team of web developers every time you want to launch a new website. That means spending somewhere between $12,000 to $150,000 to build a website, perhaps for a business that...

Snapchat’s developing a new ‘Snapchat+’ subscription service

Social Media Today
|
News
Amid rising revenue pressures, which forced the app to company a profit warning last month, Snapchat is exploring a new potential monetization pathway, via a new subscription service called ‘Snapchat+...
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