A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts. We prefer ...

Substack, the ballyhooed newsletter platform that has lured prominent writers with the promise of cashing in on their relationships with readers, has dropped efforts to raise money after the market fo...

Airbnb's new categories present an opportunity to grow non-branded traffic, but unfortunately, the company misses an important step. In 2020, Airbnb’s market capitalization (number of outstanding shar...

It’s been a year since Google revealed its intentions to remove third-party cookies in order to meet rising consumer expectations for privacy and evolving regulatory restrictions. The announcement sen...

Most SEOs understand that links are an official Google ranking factor. It’s also generally understood that external links (links from other websites) are typically more powerful than internal links (l...