A general truth on internet platforms is that smaller audience sizes have higher engagement rates. In other words, someone with 1,000,000 followers might average 1% engagement (likes + comments) on th...

This story shows the problem with most retention notifications and how LinkedIn reframed their prompts to reengage 5x more users. So the other day, I was writing an important private message on Linked...

Google is releasing a broad core algorithm update on May 25, 2022. It will take roughly two weeks to fully roll out. Core updates are designed to make search results more relevant for users. Though th...

Picture this: the results from over 400 podcast ad campaigns, spread out before you. Now, imagine them neatly organized by the top five trends and successes, complete with creative tips and takeaways,...

Every business needs to do customer support and doing it well is a fantastic way to stand out. So, why not work on an alternative to the big guys? Here's how I'd try to think, position, and make such ...