For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of...

OKRs are one of those business ideas that are just simple enough to be dangerous. You think you understand it in a day, and you can see where your company is falling short: lacking focus and underdeli...

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially. For many products that would be viewed as an amazing success, but for a viral social pr...

You’ve scheduled your email marketing campaign to launch—the copy has been proofread several times, your brand team has signed off on all the creative and you’ve double-checked that all your links are working. But, have you confirmed tha...

Have you googled yourself or your company recently? I bet you have, but this doesn’t mean you have a branded search optimization strategy. Brand-driven search is so much more than URLs you see ranking for your brand name. It’s an ongoing...