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Monday, May 16, 2022
What 5,000 consumers say about the future of commerce, building a demand gen engine, beginners guide to machine learning for SEO, and more.

What 5,000 consumers said about the future of commerce

Attentive
|
Ecommerce
Attentive surveyed 5,000 U.S. consumers to better understand their shopping habits and attitudes. Their digital and physical worlds are colliding more than ever: 89% of survey respondents said they pa...

Using data to build a demand gen engine and scale marketing (+ FAQs)

How To SaaS
|
Demand generation
Are you under pressure to deliver more (and better) sales pipeline, but aren't sure how to get more of the right kind of leads through the door? In this post, we'll cover the core framework we take ou...

Twitter analysis: 19.42% of active accounts are fake or spam

SparkToro
|
Social media
TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of 44,058 public Twitter accounts active in the last 90 days. These accounts were randomly selected, by ma...

A beginner’s guide to machine learning for SEOs

Lazarina Stoy
|
SEO
This is my beginner’s guide to machine learning for SEOs, which I presented to WTSFest 2022. I want to highlight that this guide is highly conceptual, as opposed to tactical, however, if you scroll to...

Google adds customizable ads on search and YouTube

Marketing Dive
|
News
Google unveiled a new ad experience at its keynote conference this week, giving users more control over what ad content they see. A new feature will arrive later this year across Google’s suite of app...
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