If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding your pote...

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology. I rarely pay attention to ads when scrolling. In fact, I n...

If you own a business in the 21st century and you don’t have an online presence, you’re doomed to fail. This might sound harsh, but it’s reality. If you want to increase your number of leads, get more...

After several months of testing, Twitter is now making its Tweet replies ad placement option available for all app install campaigns, on both iOS and Android. As you can see in this example, the optio...

About 10 years ago, on one of our early dates, my now-husband asked what my favorite economic principle was. My sporadic attendance at Econ 101 didn’t adequately prepare me for this question, and I mu...