Sales
New framework on revenue motions: The building blocks of scalable growth
GTMonday
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Most GTM teams think they have a growth strategy because they can name their motions. This piece introduces a framework for intentionally choosing revenue motions that scale, and explains why accidental growth works early but punishes you later.
Sell 270% more product with this 1 underutilized ingredient
Write With AI
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Want more sales? Use social proof. 93% of people read product reviews before making a purchase. And products with just 5 reviews have a 270% higher purchase probability than those with none. Imagine w...
Examples of proven sales plays to create a sales pipeline on top of self-serve usage
Elena's Growth Scoop
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Enterprise Sales is all the rage in B2B - always has been, always will be. Sure, product-led growth burst onto the scene with its shiny self-serve transactions and freemiums, but the end goal in B2B h...
6 cold email examples you’ll want to steal right now
Gong
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All businesspeople get them. They are usually bad to very bad (to awful). Often they are automated. They rarely include any customization or personalization. Cold emails. If I had a dollar for every t...
The 7 elements of a perfect cold email
Apollo
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I’ve never made a cold call in my 16 years of sales. Nope, not a single one. My 8-figure business #samsales Consulting was built on outstanding cold emails. Cold emails so purpose-built, so individual...