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Sales

Your guide to product-led sales

Kyle Poyar
|
Sales
The data is increasingly clear: it’s not PLG versus sales, it’s PLG AND sales. Today’s go-to-market playbook embraces product-led sales, which reduces friction in the sales cycle and converts users in...

Why we record customer meetings (and you should too)

Grain
|
Sales
At Grain, we record every customer meeting by default. And, it serves us well. Today, from product to design to sales, every team uses insights from recorded customer conversations to make informed de...

How to build a winning sales enablement strategy

Gong
|
Sales
Sales training isn’t enough when you’re competing for enterprise sales. Great sales training programs will make your sales reps better sellers. But what you really want is to make them experts in sell...

5 reasons I never lose a sale and the one thing that determines the clients you get

Better Marketing
|
Sales
I am not the best in the world at prospecting. That is a dignified way to say I suck at it. In fact, I detest that word. And because I have a long-term perspective to build things, my focus has always...

What is value selling?

Gong
|
Sales
When your team is trying to close deals of a certain size with high-level clients, being a great salesperson may not be enough. Selling will only take your team so far. They’ll need to become consulta...
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