A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a succ...

Marketing comes in a wide variety of flavors based on audience, media platform and business. Here are 72 Marketing Definitions to help you understand today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers de...

I see this question a lot. Here’s the data that I have on it. TL;DR: For SEO? Subfolder over subdomain. Always. Here’s more context: Hopefully this is helpful. When Monster.co.uk moved their blog from a subdomain to their root domain, G...

I wanted to get together a quick newsletter to chat about Ad Relevance Diagnostics on Facebook. These diagnostics are a few of the last “on-platform metrics” that we look at right now. Why? They directly impact performance AND they are n...

Defining a brand’s identity is one of the core phases within the process of branding. To understand what it is, one could picture a structure that holds all of the brand’s distinctive attributes and traits inside of it. Despite its relev...