Standalone broad keyword strategies belong to the past. In 2021, the combination of Google’s focus on user experience and intent, alongside the rise of conversational search and applications such as voice search, means that long-tail SEO...

While installs aren’t everything (in truth, they’re just the starting point), they’re essential for boosting your user base and beginning your journey to app success. We like to think of them as the first step towards app domination. App...

It’s not the writing that you need to be worried about. It’s the algorithm. The algorithm is killing a lot of great content. It’s supporting a lot of great content, too. But you need to know how it works to make sure it draws the right p...

“Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good reason. Your first marketer will have an outsized impact on team dynamics as well as the overall ...

This is part 3 in a series about the growth frameworks companies need to grow to $100M+. Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. In the introduction I explaine...