What is branding? What is marketing? What is the difference between branding and marketing? What should come first? Which is more important, branding or marketing? Donald Miller, author of Building A Story Brand recently put it out there...

The general performance of blogging as a strategy hasn’t changed much over the years. We ask bloggers to report on results and each year, around 1 in 4 bloggers report “strong results.” Of course, “strong results” are subjective and self...

It’s hard to imagine where we as marketers would be without old Wendell there. And yet here we are—70 years later—still championing the importance of segmentation as one of the most important personalization tactics we call upon....

A few years ago, the launch of any online business was associated with many difficulties. It was necessary to find developers who will build your website. Yep, there were website builders, but these tools offered minimal functionality. I...

At this year's 8P conference, I recorded a presentation from Demi Murych, a specialist in reverse-engineering and technical SEO. From this blog post, you'll get insights into how LightHouse measures website performance and what you can d...