Increasingly, viewers are rejecting traditional TV in favor of flexible digital streaming options. According to Google, the definition of television itself is changing, as most people consider streaming services like YouTube and Netflix ...

Marketers at startups often find themselves in the role of jack/jill of all trades, and master of none. There's too much to do, and no time to focus on just one channel. But what if we said specializing early is the exact thing marketers...

The time has come. Google is now prominently displaying the ‘Visual Stories’ unit (that features Web Stories) on mobile in the US. This is after an intense period of testing that begun late last year. Visual Stories have the ability to t...

A successful content marketing operation needs three things — a good strategy, a good writer, and a good SEO assistant. Luckily, technology has advanced and we now have AI writing tools at our disposal. Let’s just say it — writers can be...

Over the past decade, we have worked with some of the world’s top brands (Twitch, Amazon, Viacom, BuzzFeed, Toyota, Lexus, VW, Samsung, Apple, Microsoft, among many others) to create engaging content for their audiences. Though we have p...