Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're chang...

Consumer confidence has dropped to levels last seen in October 2020 as the cost of living crisis worsens. The latest GfK Consumer Confidence Barometer shows a headline score of -31, a five-point drop compared to February and the fourth m...

Freelancing has been the topic of many career conversations lately, and for a good reason. For folks looking to work for themselves—or perhaps searching for an alternative to an in-house career trajectory— freelancing is an increasingly ...

Great marketers are always on the hunt for the best email marketing campaigns. And even though most articles do a fine job of pointing out individual strong points (i.e. a clever subject line or eye-catching visuals), they rarely explain...

As it works to provide more options for brands to manage their ad placements across its apps, Meta has announced a new partnership with brand suitability platform Zefr which will better enable advertisers to ensure that their promotions ...