Standalone broad keyword strategies belong to the past. In 2021, the combination of Google’s focus on user experience and intent, alongside the rise of conversational search and applications such as voice search, means that long-tail SEO...
Vlad Magdalin says he’s been getting odd looks at Starbucks in recent weeks when he tells the baristas his first name. But he has no reservations about the war in Ukraine initiated by the man who shares that name—the day the invasion beg...
If you could see into the future and put words in your audiences’ mouths, what would they say about your company? This is not a newsletter about time travel or manifesting realities, but it is about creating perceptions. Perceptions are ...
It’s not the writing that you need to be worried about. It’s the algorithm. The algorithm is killing a lot of great content. It’s supporting a lot of great content, too. But you need to know how it works to make sure it draws the right p...
A warning to CEOs and other top executives in high-pressure positions: Job stress could shave years off your life, causing you to die younger than lower-level workers, new research suggests. After all, modern CEOs face taxing work schedu...
