This is not an article about Mark Cuban. But if you need proof that cold emails work, look no further than the billionaire Mavs owner. Dhruv Ghulati, a first-time founder, sent Cuban a cold email about his AI product that analyzes conten...

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It was super complicated,” sh...

Twitter looks set to make podcasts a much bigger focus in the app, with a new test underway that would provide a dedicated tab for podcasts, reachable via both in the side and lower function bars of the app. As you can see in this screen...

Does the inclusion or exclusion of the www in a URL affect organic search rankings? Some SEO professionals have claimed that domains using a www rank higher than domains not using a www, or vice versa. In this chapter, we’ll determine if...

I'm starting a new case study on the 🧠 psychology of ads... During my research, I re-read "Ogilvy On Advertising" and found a few gems (see slideshow below). Now, to make sure I don’t miss anything… What are some of the best (or worst) ...