After years of reporting on public companies and what they say about SEO (and now AI, too), it’s finally time to put those quotes in one place. We've currently documented 49 quotes from 38 companies. ...

The best businesses deliver $4 of value, charge $2, and costs them $1 to do it. It’s an obvious formula for both profit and happy customers, but what does “$4 of value” even mean? Economists have labe...

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copil...

Most companies don’t fail because their product is bad. They fail because they’re building the right thing—at the wrong time. They’re scaling sales before they’ve found the right customer. They’re lau...

In 1997, Steve Jobs returned to Apple to revive the company from the ashes. And they wanted a new campaign to announce Apple was back. Apple’s competitor IBM’s slogan was “Think.” So as a response, th...