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Thursday, June 26, 2025
How public companies are doing with SEO in 2025, creating permanent competitive advantages, how to fix your GTM, and more.

Public company commentary on SEO and AI in 2025

Detailed
|
SEO
After years of reporting on public companies and what they say about SEO (and now AI, too), it’s finally time to put those quotes in one place. We've currently documented 49 quotes from 38 companies. ...

Willingness-to-pay: Creating permanent competitive advantage for the right reasons

A Smart Bear
|
Product marketing
The best businesses deliver $4 of value, charge $2, and costs them $1 to do it. It’s an obvious formula for both profit and happy customers, but what does “$4 of value” even mean? Economists have labe...

Bing Search tests floating Copilot search box

Search Engine Roundtable
|
News
Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copil...

Why GTM fails and how to fix it at $7M, $39M, and even at $76M

GTMonday
|
Growth
Most companies don’t fail because their product is bad. They fail because they’re building the right thing—at the wrong time. They’re scaling sales before they’ve found the right customer. They’re lau...

Think laterally: Apple’s ad masterpiece and how to think “Different”

Frontera
|
Creativity
In 1997, Steve Jobs returned to Apple to revive the company from the ashes. And they wanted a new campaign to announce Apple was back. Apple’s competitor IBM’s slogan was “Think.” So as a response, th...
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