Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, la...

Which skills do you need to highlight to get ahead in marketing today? Which are most likely to spark interest from recruiters, advance your career, or trigger competition for your services? These are complicated questions to answer beca...

Some of the most important decisions in SEO are based on search volume data. We use it to compare keywords, to guide our content strategy, and to make traffic projections. We may even use it to predict conversions and revenue. And yet, i...

We’re going to talk about two things today: 🔥Content is king (it’s really not) 🔥Give me $0 and I’ll give you a million-dollar business This newsletter grew to 1.1k users within a week of launch. I spent $0 growing it. Here’s how to sh...

If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top...