There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features. Seventy-seven percent of B2B ads score 1 on a 1-5 scale of creative effectiveness, acc...

Alongside the dramatic growth in e-commerce, in part fueled by the pandemic, there’s also increased demand for services that can help merchants more easily participate online. A startup called Soona, now backed by an additional $35 milli...

“Did you see that Stripe’s CMO is out?” a founder asked one day from the desk behind me. Though I’d heard the news, the question had me curious for two reasons: First, I was two months into my own role as head of marketing of a fast-gro...

In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. B2B marketing (short for business-to-business marketing) is the process of pro...

Many bloggers are looking for ways to increase their blog traffic. But, before you invest time and money on marketing strategies that might not work, it’s important to take a look at what you can do right now to dramatically improve your...