If you’ve been thinking about using Webflow, this Webflow review will give you literally everything you need to know about this website builder. This is the article I wish existed when I first heard about Webflow. By the end of this Webf...

Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces ...

To fully understand Twitter’s global Gen Z audience, we partnered with cultural agency Sparks & Honey to unpack the trends that shape the conversation among this burgeoning generation on the platform. Tens of thousands of Gen Z Tweets fr...

Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out...

There is a method to (re)structuring an SEO team. In this article, I explain the 5 guiding principles to keep in mind. A couple of weeks after joining G2 as VP of SEO and Content, I started thinking about my team structure. The org desig...