In every meeting Jeff Bezos attends, there’s an empty chair among the C-suite employees and board members. The chair represents the customer, and is meant to remind decision-makers that customers even though can’t speak at the meeting, t...

Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health. Thankfully, none of these tasks are too di...

Businesses often prioritize spending money on lead generation. While attracting new customers is necessary for growth, it's important not to not forget about your current ones. Retaining existing customers–the ones who will become repeat...

Sam Parr (@theSamParr) returns to the podcast for the second time. You may remember his journey as the midwesterner that went from running a hot dog stand to creating an 8-figure ad-supported newsletter. In this episode, Sam shares how h...

Mobile is now a crucial medium for consumers to interact with brands. A recent survey showed that we check our phone more than 50 times a day, if not constantly. For marketers, it’s easy to look at this data and understand just how impor...