You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might perceive things that are different from your expectations. Which begs the question: what are you doing to manage perception...

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the essential instrument to leverage your limi...

In every meeting Jeff Bezos attends, there’s an empty chair among the C-suite employees and board members. The chair represents the customer, and is meant to remind decision-makers that customers even though can’t speak at the meeting, t...

Marketing is one of the most diverse career paths you can pursue. No matter what kind of background, skills, or strengths you bring to the table, chances are there’s a marketing role out there that would be the right fit. “Today there ar...

It’s pretty standard advice. Word of mouth is critical to growing a successful product. Despite its importance, word of mouth has always been hard to measure and therefore hard to influence. In 2014 I (Yousuf Bhaijee) worked at Zynga wi...