As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, a...

Canva's SEO strategy is world-class. There's a lot to learn from how they've built their website with an SEO first perspective. Canva keeps constantly investing more into their SEO and you can tell with the amount of traffic that they'...

With companies like Sotheby’s opening up in Decentraland this clearly is something we as marketers should be paying attention too but for the first time since I started my career 10 years ago this is just something I don’t grasp. And I’m...

Designing a stellar product landing page that converts can be overwhelming and challenging even for the most experienced. There are loads of guides and blog posts about how to create a good landing page. Sure, you can apply those practic...

Managing successful paid media campaigns requires a synergy between your brand’s needs and the given ad platform’s rules of engagement. For a long time, the rules of engagement remained unchanged. However, within the past few years, some...