Beyond updates across Azure, this week at its Ignite 2021 conference, Microsoft has announced additions to its Dynamics 365 business app and industry portfolio, including Microsoft Customer Experience Platform, a marketing solution that ...

There are nearly 8 billion people in the world. Astonishingly, 2.9 million of them use Facebook monthly (and 1.9 billion use it daily). Chances are that at least some, if not most, of your audience are frequent Facebook users. This can m...

When iOS 15 dropped, email marketers wondered: Was open rate dead as an engagement metric? With help from SparkPost data, we took a look at proxied opens, by the numbers. When you email someone who uses Apple Mail on iOS 15, and has opte...

Long-form content can often be overshadowed by other forms of execution that may be “shinier” or more visually engaging. We see it all the time in blog posts, case studies, conference decks, and on Twitter: the big, flashy content is oft...

Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles. Having accessible and easy-to-understand job description...