This guide aims to give you a clear overview of the channels available so you can start building a strong GTM strategy for 2025. A GTM Channel is a way to get your messaging in front of your ideal cus...

OpenAI has updated ChatGPT to make web search available to all registered users. The update also includes voice search and maps integration. With voice search, you can ask questions about current even...

It’s impossible to pinpoint one single product marketing skill that’s the most important among recruiters because needs vary. While some are building the product marketing function from the ground up,...

If you are working on Brand Positioning for your brand, then you are in the right spot. What is a brand positioning strategy? A Brand Positioning Statement defines how your brand shows up in the marke...

With a whole lot of talk about Instagram and TikTok ruling the social media kingdom, you might think Facebook has lost its mojo as a marketing powerhouse. But don’t be blinded by the rumors. With 3.07...