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Thursday, December 4, 2025
How to do SEO for service businesses, an outbound playbook, the natural laws of branding, and more.

5 hooks to use in UGC

Marketing Examined
|
Social media
UGC is everywhere. But creating UGC that engages and sells requires some skill. And nailing the hook is the first step to any piece of content that works. So here are 5 types of hooks to help your arm...

How to do SEO for services businesses in under a minute

Edward Strum
|
SEO
This is how to do SEO for services businesses in under-a-minute read time. Goal: Get customers from SEO. How: Rank for every task in your field + “services” Example – accounting: business license, fil...

Microsoft drops AI sales targets in half after salespeople miss their quotas

Ars Technica
|
News
Microsoft has lowered sales growth targets for its AI agent products after many salespeople missed their quotas in the fiscal year ending in June, according to a report Wednesday from The Information....

An outbound playbook for 2025

Growth Unhinged
|
Growth
We hit $1M ARR three months after launching Workflows.io, an AI-first growth studio for B2B tech companies. Now we’re on track to reach $2M ARR by the end of the year. LinkedIn content has been our ma...

The natural laws of branding

Brandingmag
|
Branding
I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its ...
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