At the beginning of the year, I invested over a hundred hours in analyzing two huge data sets to understand the impact of zero-click searches and SEPR Features. The analysis served as the basis for over 20 presentations I gave over 2020....

Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to the...

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of con...

A marketing calendar is an essential tool for any modern business that wants to increase its online presence and boost brand visibility. Typically structured as a scheduled plan of what an agency intends to accomplish throughout a partic...

Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case. Listen to revenue and marketing operations specialist Kelly Jo Horton. “When ...