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Sunday, August 22, 2021
Facebook Q2 2021 Widely Viewed Content report, building a growth-focused search strategy, storytelling frameworks for TikTok, and more.

Facebook's Q2 2021 "Widely Viewed Content Report" is here

Facebook
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News
Transparency is an important part of everything we do at Facebook. In this first quarterly report, our goal is to provide clarity around what people see in their Facebook News Feed, the different content types that appear in their Feed a...

How to build a growth-focused search strategy for every stage of the funnel

Optimist
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Content marketing
This post is about how to build a growth-focused SaaS SEO strategy. But first, a little story… Six weeks ago, I was struggling. I was trying to art direct some updates to our website. (Cue 🙄) But, I’m not a designer. So, I went to Googl...

6 frameworks to tell your story on TikTok

TikTok for Business
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Social media
It’s no surprise that businesses that showcase authenticity in their content find the most success on TikTok. But the ones that really hit that next level of performance do so through engaging and connecting with their audiences at a dee...

SaaS and the Rule of 40: Keys to the critical value creation metric

McKinsey & Company
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General
The purest test of a management team and its operational discipline is arguably how well it can maintain strong shareholder returns as the business matures. That’s especially true for software as a service (SaaS). Despite the sector’s im...

How to use tags on YouTube: A step-by-step guide

Hootsuite
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Social media
Tags help the YouTube algorithm understand what your content is about and serve it to the right users. Find out how to use tags on YouTube for best results. If you want to make sure your YouTube videos are being seen by the right people,...
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