Reddit can be a huge channel for launching and scaling a business. Unfortunately, Reddit moderators (and readers) are not big fans of people coming to a Subreddit to pitch their product. Understandably. Yet some founders and makers manag...

MR. HOPKINS is a work "fan." He believes that the greatest joy in life is afforded by work in which the worker is interested and apparently he expects any worker to find interesting any work that he has to do Again and again throughout t...

Clubhouse's growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge....

When you are giving something away, as part of a promotion or for lead generation, say that it’s for “$0” or “at no cost” rather than “free” to increase conversions. The “$0” vs “free” effect was tested in 10 experiments. Online, in a la...

On Twitter, Google’s John Mueller made a positive comment about what he referred to as digital PR and said it’s a shame it gets lumped in with spammy link building. His tweet kicked off a whole thread which is certainly worth reading, bu...